AI Video Playbook

Glossary

Plain explanations of the terms you will meet in AI video tools, plans and tutorials.

Terms are grouped by where you meet them. Each one is explained in a sentence or two, with a link to the page that covers it where there is one.

Generating clips

TermMeaning
ModelThe AI that makes the video, such as Seedance 2.5, Kling 3.0 or Veo 3.1. One app can offer several models. See Models compared.
PromptThe text instruction you give the model: subject, action, setting, camera, light and sound. See Prompting.
Negative promptA list of things you do not want. Few video models have a separate field for it; most work better if you describe what you do want.
Text to videoThe model makes a clip from a prompt only. Good for exploring ideas and wide shots where nothing has to match.
Image to videoThe model animates an image you give it, usually as the first frame. Use it for anything that must look exactly right, such as a character or product.
Reference to videoThe model uses your images, videos or audio as references (for a face, an outfit, a motion, a voice) without copying them as the first frame.
First frameThe image the clip starts from. A good first frame means you can write a shorter prompt.
Last frameThe image the clip must end on. With a first and last frame, the model fills in the motion between them. Keep the two frames close.
KeyframeA frame you fix at a point in the clip. Some models accept several, for example Luma Ray3.2 takes up to 16.
Multi shotOne generation that contains several shots with cuts, for example "Shot 1, Shot 2" in Seedance or Kling.
ExtendContinue an existing clip with a new generation. Veo 3.1 adds 7 seconds per extension.
Video editChange part of an existing clip (an object, a color, a background) and keep the rest. Also called video to video.
Draft modeA cheap low resolution preview (480p on Seedance 2.5) that you re-render at full quality only if you like it.
TakeOne generation of a shot. You usually make several takes and keep the best. Generating again is called a retake or reroll, and each one costs credits.
SeedA number that controls the random start of a generation. Reusing it can bring back a similar result, but most closed models do not guarantee it.
Open weightsA model you can download and run on your own GPU, such as MiniMax H3 or LTX-2.5.
ModerationThe automatic filter that blocks prompts or references, for example real faces or blood. A blocked generation is a rejection.

References and planning

TermMeaning
Reference imageAn image you attach so the model knows what something looks like. Give each one a role: character, product, location or style. See Reference images.
Character sheetOne image showing a character from several angles on a plain background. Attach it to every shot to keep the face and outfit the same.
Location sheetThe same idea for a place: several views of one room or street, so the setting does not change between shots.
StoryboardOne image per shot, in order, that shows what the video will look like before you spend credits on it. See Storyboard.
Storyboard sheetA whole storyboard in one image, for example a 3x3 grid. Some models can animate it panel by panel.
Shot listThe plan of the video as a list of shots with length, framing, action and camera move. See Script and shot list.
ElementsKling's saved characters, built from 2 to 4 images or a short video, optionally with a voice.
Style lineOne fixed sentence that describes the look. Reuse it word for word in every prompt to keep shots consistent.

Shots and editing

TermMeaning
ShotOne continuous piece of video between two cuts. AI shots are usually 3 to 8 seconds.
Establishing shotA wide shot at the start of a scene that shows where we are.
B-rollExtra footage that supports the main story, such as close ups of hands, objects or places. Easy to generate and useful to hide cuts.
Aspect ratioThe shape of the frame: 16:9 for YouTube, 9:16 for TikTok, Reels and Shorts, 1:1 for square. Pick it before you generate.
Camera moveHow the virtual camera moves: push in, pull out, pan, tilt, tracking shot, orbit. Use one move per shot.
HookThe first 1 to 3 seconds that make someone keep watching.
Color matchAdjusting clips from different models so their colors look like one film, often with one LUT on all clips.

Audio

TermMeaning
Native audioSound generated by the video model together with the picture: dialogue, effects, ambience, sometimes music.
Lip syncMaking a character's mouth match the speech. Done by the video model or by a separate tool such as Hedra or HeyGen.
VoiceoverA narrator's voice on top of the video, often made in ElevenLabs.
SFXSound effects: footsteps, doors, impacts, ambience.
Voice cloneA synthetic copy of a voice made from recordings. Use only your own voice or one you have permission for.

Money and plans

TermMeaning
CreditThe unit apps charge in. A clip costs a number of credits that depends on model, length, resolution and audio. See Pricing.
RolloverUnused credits moving to the next month. Most plans do not roll over.
Auto renewThe plan charges you again at the end of the period. First month discounts renew at full price. See Avoid traps.
UnlimitedA marketing word. On most platforms it means one model, for a few days, at capped resolution, in a slower queue.
AggregatorA platform that sells access to many models from different makers under one plan, such as Higgsfield, Krea or OpenArt. See Platforms.
APIA way to call a model from code and pay per second. Used by developers and AI agents.
Cost per usable secondWhat you really pay for each second you keep, after all retakes. The best number for comparing tools.

Finishing

TermMeaning
ResolutionThe size of the picture: 480p and 720p for drafts, 1080p for most social video, 4K for big screens.
UpscaleIncreasing resolution after generation, for example 720p to 4K with Topaz or a built in upscaler. Upscale only the takes you keep.
Frame interpolationAdding frames between existing ones to make motion smoother, for example 24 to 30 fps. Can ghost on fast motion.
WatermarkA visible logo on the video, common on free plans. Many models also add an invisible one, such as Google's SynthID.
AI labelThe tag platforms require on realistic AI content, such as YouTube's "Altered or synthetic content". See Finishing.